For Romanians, the problem of deforestation as real and urgent as it is, unfortunately, invisible. Which is understandable, because when you live in a city that is so far away from the forest, how can you actually realize the urgency of the problem and take action?

That's why we decided to bring reality closer to the cities with the help of technology and to invite people to get engaged through an interactive billboard that let them play an active role in the story.