In a nutshell, it started like all national campaign promos do: with the client announcing that they want to offer some awards during the summer. But the challenge was to make this NCP less boring than others and to use this opportunity to strengthen Cooler's positioning as "The official beer for total chill" in a smart and insightful way.

Our solution was to shed a light on a not much talked about holiday habit: that of letting our FOMO turn any vacation into a sightseeing marathon.