The Retro GIFs

The Retro GIFs by URSUS RETRO

WORKED ON: Creative concept, copywriting & Shooting Brief

About the project

How it all started

The URSUS Retro Music Battle was an epic campaign meant to bring back the iconic bands of the 90's in an ultimate clash to decide which is the most popular music style: pop, rock or electro? 

The key to settling this once and for all was getting people to vote, so we created a special set of GIFs, filmed and edited in house, that would shed an extra layer of coolness to these retro bands and generate more engagement on Facebook.

Spoiler aler: ROCK won in the end, but what really rocked was filming these GIFs and seeing how fun and laid back celebrities can actually be.