Let's be honest: all branded festival after movies look pretty much the same way. Some branded content, some people having fun while being super aware of the fact that they are being filmed... So when URSUS was planning their 2019 Untold after movie, we knew we needed to step up our game.

We realized there's no need to send a camera man to shoot the after movie, when you have tens of thousands of cameras there already. Yes, you guessed it: we decided to our fans' Insta stories tell the festival story this time.