Alexandra's work - Creative Portfolio

The new and improved Alexandra O.S.

Award-winning operating system that turns "lorem ipsum" into crafted writing and creative campaigns.

Optimized for writing in:
Romanian (Native)
English (Proficient)
French (Intermediate)

See her latest updates:

The Post-Holiday Holiday by Cooler

Retro-Yeast (Pandemic Edition)

See her latest updates

The Post-Holiday Holiday by Cooler

Retro-Yeast (Pandemic Edition)

About Alexandra O.S.

Bring your ideas to life with Alexandra O.S.

Copywriter at heart, Group Creative Director at mind, Alexandra is a senior creative with over a decade of working in creative agencies and a track record of building digital campaigns from A to Z (and other letters, if they were invented).

She has gotten to know the digital industry inside out, so she's curious to see what lies beyond the familiar landscape of an advertising agency.

An all-in-one creative solution

Features include a wide range of essential skills developed after years of creating campaigns and managing teams, ranging from copywriting to digital strategy.

0

Copywriting

0

Digital strategy

0

Team management

0

Idea generating

0

Social media

0

Spell checking friends' Facebook posts

Core resources used

Background:

IAA School for Marketing and Communication / Class of 2018 (Valedictorian)

Proud to attend this school, even prouder to finish first in my class. IAA proved to be an excellent school for shaping one’s strategic thinking and setting the ground for a better understanding of a brand’s role in the digital landscape. The structure of the classes took us through all the essential steps of building a relevant digital communication strategy for a brand.

ADC*RO Creative School / Class of 2011

It was more than a school – it was an internship, and interview and a training, all in one. I was trained by 12 top creative directors in Romania during school and was offered an internship in an agency afterwards – so I can truly say that the ADC*RO School was one of the best decisions I could have made as a junior.

The Alternative School for Creative Thinking / Class of 2011

I attended the Cannes Lions Semester along with a few other teams of young creatives, which proved a very useful learning experience. The exercises always started from a real business situation and encouraged us to find relevant creative solutions for business problems inspired by real-life and also build our first portfolio along the way.

Communication and PR Sciences, Babes-Bolyai University / Class of 2009

The place where I learned to fall in love with advertising and also learn the key notions required by any communication professional. I graduated this university at the same time with law school and I am still grateful for what I managed to learn from both of them.

Law School, Babes-Bolyai University / Class of 2009

I attended Law School and even passed my bar exam because it seemed like “the rational choice”, but I soon realised that my heart was set on working in advertising all along. That’s why I applied for my second university, Communication and PR Sciences, just a year after starting Law School and attended both at the same time.

Awards & Achievements

Silver Award @ Internetics

2019

Cooler / Digital Component of an Integrated Campaign

Valedictorian @ IAA Digital Strategy School

2018

Gold @ Golden Drum

2015

“Beat The Drum For Change” – Young Creatives Competition

Gold @ Internetics

2013

Țara lui Andrei / Websites, Microsites and Blogs promoting brands

Gold @ Internetics

2012

Mitsubishi – „The Outlander Adventure” / Best E-mail Campaign

Shortlisted @ Golden Drum

2012

Mitsubishi – „The Outlander Adventure” / Interactive Tools

Previous versions:

Note: The Beta version of Alexandra O.S. began with a year of working as a Lawyer in 2010, but was quickly upgraded to advertising and relocated from Cluj-Napoca to Bucharest to fully transform into a professional creative.

Jr. Copywriter @ Odyssey Communication / 2011 – 2012

Odyssey was the place where the transformation from junior to experienced creative began. It was a journey of learning, optimizing and upgrading with every project that revealed the "behind the scenes" of TVC, radio, BTL and outdoor advertisements.

Digital Copywriter @ Webstyler / 2012 – 2015

Actively took part in shaping and growing the creative department at Kubis, under the direct supervision of the Creative Director. Was in charge with guiding and mentoring different creative teams as they developed from juniors to full right creatives.

Senior Digital Copywriter @ Kubis Interactive / 2015 – 2016

Created digital communication campaigns from A to Z (idea generation, copywriting, client presentations, optimization and implementation) and found countless learning opportunities in a creative department packed with almost 20 talented creatives.

Group Creative Director @ Kubis Interactive / 2016 – 2020

Next-generation features for increased productivity

Extended experience

10+ years of experience generating creative campaigns and communication strategies

360° fine-tuned

Digitally optimized for working across channels (ATL, BTL and digital)

Adaptable and versatile

Runs smoothly on various accounts, from telecom to FMCG and even football

Multiple upgrades

Had multiple upgrades, from Junior Copywriter to Group Creative Director

Features.

Strong rational thinking

Due to previous experience working as a lawyer

Presentation Skils

For acing public speaking and client presentations

Creative mind with a pinch of strategy

For campaigns and ideas that bring actual results

Team Grower

Patient and people oriented, with a passion for being a mentor

Odd facts and achievements

Tough projects

Managed to write copy for a football club's website and not get her ass kicked by the fans (shhh, they loved it!)

Tough crowds

Was invited to speak at Webstock and Lady Steps, to give interviews for IqAds, The Institute & so on and her family still talks to her (can't have been that bad...)

Can-Cannes!

Visited Cannes Lions for the first time and felt like a kid in Disneyland (look, mom, it's David Droga!)

The first Gold

Snatched the Gold Trophee @ Golden Drum's Youth Competition after a two long days on the road (while

trying to keep the driver awake).

Want to say hi?

Drop a line (or two) anytime at sayhi@alexandras.work. And don't worry, you can be sure I always read the full copy.

Alexandra’s work – Creative Portfolio